We’re looking for a Social & Content Strategist to help lead the creative strategy and execution behind Grow With Beck, an early childhood education company based in New York City, across our social channels and content ecosystem.

Grow With Beck has 250,000+ followers across platforms. This person will play a key role in growing our audience, deeply engaging our community, and creating content that supports lead generation and sales for new programs and products. You’ll sit at the intersection of creative strategy, content, copywriting, social media, community, and growth.

We’re looking for someone who can take initiative, think strategically, move quickly, and operate with a true self-starter mentality. You’ve worked with creators, influencers, or personal brands before, and we want Grow With Beck to be your biggest client and your biggest creative opportunity yet.

Responsibilities:

• Help lead the creative strategy for Grow With Beck across social channels. Lead creative brainstorming sessions and proactively pitch content ideas.

• Develop content and creative directions for short-form video across TikTok, Instagram Reels, and YouTube Shorts.

• Manage the content machine: Own and manage the social media calendar.

• Write copy: Write compelling copy, hooks, scripts, CTAs, and creative briefs.

• Monitor live campaign performance and use insights to inform future content. Test and iterate on hooks, concepts, messaging, formats, CTAs, and other creative variables based on performance.

• Manage the social community: Monitor comments, DMs, and audience feedback, and turn those insights into content and growth opportunities.

• Create automations: Manage and optimize Manychat automations and social-to-DM funnels designed to convert audience engagement into leads and customers.

• Collaborate on digital advertising: Work with the team to develop a digital advertising strategy that aligns with organic social content, with a focus on lead generation. Support campaign creation, monitoring, and performance analysis.

• Be an expert voice: Stay constantly plugged into cultural movements, shifting platform algorithms, emerging trends, and what’s working across the creator ecosystem.

Qualifications:

• 2+ years of professional experience in creative strategy, social strategy, digital content strategy, social media, or a related field.

• Demonstrated fluency in the mechanics and culture of short-form video ecosystems, including TikTok, Instagram Reels, and YouTube Shorts.

• Proven experience creating content for or collaborating with creators, influencers, or content-driven brands.

• Exceptional copywriting capabilities, with a portfolio demonstrating sharp hooks, compelling scripts, strong creative concepts, and a clear strategic point of view.

• Experience using data and performance metrics to inform creative strategy and make decisions about what to scale, test, or change.

• Experience working with digital advertising campaigns, from creation through performance analytics.

• Background working within early childhood education and/or the startup ecosystem is considered a strong plus.

• Highly organized, proactive, and comfortable taking ownership without needing to be told what to do.

• A genuine obsession with the internet, creators, culture, and what makes people stop scrolling.

Compensation:

$3,500/month | ~15-20 hours/week; This is an independent contractor opportunity with an initial 3-month engagement and the potential for an ongoing partnership as Grow With Beck continues to grow. This position is remote.